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Will the big show be a thing of the past?4. February 2008 by bryan.lonn.
NBC’s chairman recently said. “that the big shows on television may be a thing of the past thanks to new mediums.” Could the Oscars and the Golden Globes be a thing of the past? Not necessarily. Especially with the big numbers the Superbowl brought in. But it’s getting harder for new shows and returning shows to make big numbers with DVD sales options, iTunes downloads and web-casting. I figure that just the budgets will drop to prepare for new shows this fall season. Posted in Advertising - Generation Y | No Comments » Hershey’s Ice Breakers Pacs a bust?4. February 2008 by bryan.lonn.
What was Hershey’s thinking releasing a product that resembles Cocaine? Millions of dollars went into marketing this hilarious product even when law-enforcement and communities around America said, “It was a bad idea.” I feel like someone at Hershey’s loved the energy drink Cocaine and decided to go with a similar idea. Since the Cocaine energy drink failed and was pulled off store shelves, it was no surprise that this product was pulled too. Some of my Gen Y friends thought the idea was funny and brought vital issues to the table. For example the Drug issue in America and the problems that we still have with censorship over real issues. Unfortunately, since the product was already pulled most couldn’t even try it. Note to product makers: Don’t resemble illegal drugs, Americans can’t handle it. Posted in Advertising - Bad Idea | No Comments » 97.5 million viewers for this years Superbowl.4. February 2008 by bryan.lonn.
After watching the Superbowl I figured the viewer ship would be high this year. A team that hasn’t been beaten all season taken down at the Superbowl. This was one of the most exciting games of the entire Superbowl ever. The epic fourth quarter drew in 105.7 million viewers, which almost topped the best viewed show in history M-A-S-H (106 million viewers). This was possibly one of the most watched sports games in the history of television. The game pulled a whopping 43.3 rating, 65 share overall this year. Thus more than half of all televisions we’re watching the Superbowl. What a game! Posted in Advertising - Good Idea | No Comments » Superbowl Recap…4. February 2008 by bryan.lonn.
This years Superbowl was an exciting match between the Giants and the Patriots. I almost put money down on the Patriots. With their un-beat legacy and Brady as the quarterback, I figured all was lost for the Giants. But in the last quarter some astonishing plays by the Giants let the underdog prevail as the winner. Most viewers that tuned into this years game more than likely stayed till the very end of the game. Most Superbowls have a team stomping the other and the game is almost over by the first half. Since this game carried to the end I bet Advertisers hit their mark for all time slots. This years ads featured may funny and laughable ads, the Car.com shrinking-head and fire circle come to mind. We can’t forget that lovable child for eTrade that puked and had a weird clown in the background. But my favorite ads of this years Superbowl directed to a Generation Y age gap, came from both Tide and FedEx. Runner-ups would include the Bud Light nerd bar skit, the Cashew nut ugly girl routine and the Bridgestone Richard Simmons workout. The reason I choose Tide and FedEx is because they went with both a creative and engaging commercial. FedEx used pigeons to move packages for a random company and soon realized they weren’t working and started attacking the local civilians. The entertainment value was high and well crafted from beginning to end. The second winner was from Tide and featured a human resource interviewing a potential candidate. Why this commercial is so well related to Generation Y is because of the push to the internet, to learn more and the creativity behind a hard-to-sell product. The ad features the candidate trying to talk about himself for the job when his stain trumps his own voice. Poor move to the possible employee but created a memorable experience full of laughs. These two videos exhibited what Gen Y wants: visual, entertaining, creative and non-traditional ads. I wonder what everyone else thought? To check out all the Superbowl Ads go to: http://www.myspace.com/superbowlads Posted in Advertising - Generation Y | No Comments » Will social-networking destroy Scientology?31. January 2008 by bryan.lonn.
You may have already read about the hacker group, Anonymous. Their claim is that they can take down the epic religion of Scientology. A few days ago they uploaded a movie on YouTube that raised over a million hits in just a few days. Posted in Advertising - Generation Y | 1 Comment » Why magazine sales keep declining with Gen Y markets.27. January 2008 by bryan.lonn.
In the last few years magazines have started to have a decline with young consumers. Publications thought the content was of issue and others thought the Internet was ruining this medium. The fact is that Generation Y loves free content. In fact they thrive on it. Since the Internet was launched Gen Y has been there. Helping to create social networks, video networks and news networks all offering free content without any hidden costs. Obviously, the Chicago Tribune noticed this and launched a free newspaper for Chicago residents called the Red Eye. If magazines want to prevail they need to start offering free subscriptions that are paid for by the Advertisers or Gen Y will just read about the information somewhere else for free. Free content is a part of Gen Y and in research done by the Time Out magazine. Their most popular magazine issues have been the free issues they distribute. Quality of the magazine paper and the writing content aren’t to important to this market but free seems to be the selling point. Posted in Advertising - Generation Y | No Comments » ELFyourself.com explodes in ratings.27. January 2008 by bryan.lonn.
Elfyourself.com is a wonderful site that lets you put your face on a dancing elf. In fact you can add the entire families faces to the elves for simple entertainment purposes. The website launched in 2006 and has expanded drastically this past year. Over 123 million digital elves we’re created and became the 55th most trafficked website this December. 1 in every 10 Americans had gone to the website that promoted a toy company in New York. This site cost less than any commercial on television and created a larger impact. Now, if only you could implant these elves into your Myspace or Facebook and then the impact would grow. How’s that for empowering consumers! Posted in Advertising - Good Idea | No Comments » Will the potential recession affect SuperBowl advertising?27. January 2008 by bryan.lonn.
Hyundai announced recently that it’s cutting their advertising budgets for the SuperBowl this year by half because of a potential U.S. recession. Of course not all business believes a recession is due but speculation has been increasing. I’ve always been a firm believer that the SuperBowl is great for bringing in new companies or brands. As far as building repeated awareness, I feel that the SuperBowl doesn’t do this quite that well. Most of us Gen Y focus are just board by commercials, we have lived with them all our whole lives. We like to see the new movies, products, etc. As far as building old brands they just don’t captivate us because we already know about the brand. We choose not to go with your brand for a reason. So maybe brands backing out of the SuperBowl especially old brands isn’t really a bad idea. Maybe this recession thing might be onto something beyond it’s own entity. Posted in Advertising - Good Idea | No Comments » WHOPPERFREAKOUT.com campaign a SUCCESS!24. January 2008 by bryan.lonn.
A campaign that engaged audiences by telling Burger King customers that the Whopper is no longer being served became a huge success this month. IAGA research reported that the website had the highest numbers of recall advertising for any website thus far. Why such a success because the website is using some of the new ways to advertise by engaging the audience and letting them be a part of the advertising. Posted in Advertising - Good Idea | No Comments » Talk is cheap!24. January 2008 by bryan.lonn.
Recently Newsweek has acquired a new Chairman that truly believes that most news articles of todays time are broken into just two categories: liberal and conservative. Is the United States really on the verge of moving to new outlets beyond these two? The new chairman of Newsweek thinks so, which may make Advertisers segment audiences even more so. Today, Generation Y wants to be engaged and play a vital role in todays news. Hints why blogs and social-networking is doing so well. But how cheap are these new forums of communication? Some believe that all is true within a blog or social-network, which is not necessarily true. A lot of my Gen Y friends believe that the media, blogs and whatever else that builds communication is all a lie on ones biases. If that’s true then literally all forms of information is untrue. Can we really pull out the facts from ones truth in todays society? Most scholars think optimistic on this note but do see new forms of media challenging facts even more so. Could one day we as Americans be lied to by a catastrophic event, some say we already have. Posted in Advertising - Generation Y | No Comments » | |||||||||||||||||||||||||||||||||||||||||||||||||
