Generation Y reviewing Gen Y Advertising

http://shine.yahoo.com has launched!

bryan.lonn — Mon, 07 Apr 2008 03:39:01 +0000

Yahoo has released a new website called shine.yahoo.com. The website caters to women and the hope for Yahoo is to have the largest number of impressions from unique visitors in the women category. The site uses interactivity and celebrity appearance to help persuade women to the website. Women need more alternatives and this will be a great start.

In memory of Hal Riney…

bryan.lonn — Mon, 07 Apr 2008 03:34:16 +0000

One of the most impactful ads of his life. He broke the rules of advertising for his day and age and offered a wonderful print piece.

Why cable is better for Political Ads!

bryan.lonn — Mon, 31 Mar 2008 12:24:48 +0000

Statistically more money (around 80%) in Political Ad spending is going towards Cable over Basic. The reason mainly is because of the cheaper costs and the micro-segmenting that cable offers.

Can McCain overpower the Democrats?

bryan.lonn — Mon, 31 Mar 2008 12:22:25 +0000

Recently, at a television financial board meeting the issue of politics and ad spending was brought up. The worry for the Republicans is having enough money to battle the big Democrats. Democrats are spending roughly $50 million a month to build their names, while McCain is spending a minimal $10 million a month. This may effect his campaign and give-up the chance for another Republican in the White House.

SQUEEGES!

bryan.lonn — Mon, 31 Mar 2008 12:15:55 +0000

It’s a new experiential marketing piece that involves a couple of guys that clean high-rise windows. The project developed by ABC is a short slap-stick comedy that is only available on the web. The only advertiser that has bought into this show is Toyota Motor Sales. Stay Tuned to see how this internet show may take off in the future.

Women gamers may overpower Male gamers.

bryan.lonn — Sat, 29 Mar 2008 20:46:20 +0000

In a study by Keystone TechGroup research found that more female gamers are playing video games each year. Soon the female gamers will outnumber the male gamers. Females play more casual, upbeat adventure games and usually prefer online communication. Also, the research found that female gamers have more sex by 4.3 times over non-female gamers. The reason for that research was curiosity from Wired Magazine corespondents.

People are not zapping away good TV commercials!

bryan.lonn — Sat, 29 Mar 2008 18:32:03 +0000

Recently, Nielsen found in a six-month survey that consumers only skip commercials with their DVR or TIVO if the commercial is deemed boring or irrelevant. The more focused the commercial is or interesting the consumer will watch it. This comes to know surprise with the post-consumer audience that prefers quality of content over content.

Was Audi’s Godfather commercial successful?

bryan.lonn — Sat, 29 Mar 2008 18:25:37 +0000

During the Super Bowl this year, Audi decided to introduce it’s car in a commercial inspired by Godfather. The commercial starts with an elder slowly awakening to an Audi bumper and the screams start shrieking to the full Audi outside. The commercial was targeted to Generation X mainly because other generations may not be familiar with the joke behind it. Plus Gen X makes a majority of the sales for Audi. The commercial was deemed a success yesterday because foot traffic in stores increased by 20%, the website was viewed by 500 times more consumers and the ad was featured on over 600 different media mediums (Ex. The Today Show). But was it really succesfull? We still don’t know if Audi has sold more cars? And what makes maters worse is that most markets researched didn’t even understand the humor behind the commercial, does nobody know Godfather anymore? Will have to wait and see if this gem of an ad really did that well.

Should brands we writing our history books?

bryan.lonn — Thu, 27 Mar 2008 22:41:49 +0000

The one-hour special, The Forbidden City, which will air next year features IBM’s look at the restoration of the forbidden city in mainland China. The reason theres so much hoopla over this is because it’s going to be a History channel piece and is giving full right for IBM to say what they want. IBM isn’t going to rewrite history books anytime soon but giving ad agencies (like Ogilvy) the ability to do history in brands favor maybe controversial.

Jeff Zucker, CEO NBC Studios, prefers Hulu to YouTube!

bryan.lonn — Sat, 22 Mar 2008 02:27:11 +0000

So why did Hollywood (Ex: Fox, NBC, CBS, etc) leave YouTube? The switch from shows on YouTube to now on Hulu was mainly because of the filtering Hulu offers. Hulu is loyal to advertisers, television distributors and the content. Offering better user-ability, admin-editing and many other features puts Hulu on the pedestal. This site may offset other viral marketing sites.