5. February 2008 by bryan.lonn.

Recently Dove has scored big praise for the $50,000 dollar ad “evolution.” The ad featured a regular female and showed the process of editing done before the final figure is revealed. The ad won numerous awards and was scene by more than 50 million people. Showing the process of how much editing is involved to create the perfect female, gave a real-life look into the industry. Fans now are using this piece to show how fictional ads are compared to reality. Gen Y cohorts are looking at this ad as a staple of past advertising works to more realistic pieces done for our time. Dove is truly leading the edge into defining women as they should be, women.

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4. February 2008 by bryan.lonn.

After watching the Superbowl I figured the viewer ship would be high this year. A team that hasn’t been beaten all season taken down at the Superbowl. This was one of the most exciting games of the entire Superbowl ever. The epic fourth quarter drew in 105.7 million viewers, which almost topped the best viewed show in history M-A-S-H (106 million viewers). This was possibly one of the most watched sports games in the history of television. The game pulled a whopping 43.3 rating, 65 share overall this year. Thus more than half of all televisions we’re watching the Superbowl. What a game!

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27. January 2008 by bryan.lonn.

Elfyourself.com is a wonderful site that lets you put your face on a dancing elf. In fact you can add the entire families faces to the elves for simple entertainment purposes. The website launched in 2006 and has expanded drastically this past year. Over 123 million digital elves we’re created and became the 55th most trafficked website this December. 1 in every 10 Americans had gone to the website that promoted a toy company in New York. This site cost less than any commercial on television and created a larger impact. Now, if only you could implant these elves into your Myspace or Facebook and then the impact would grow. How’s that for empowering consumers!

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27. January 2008 by bryan.lonn.

Hyundai announced recently that it’s cutting their advertising budgets for the SuperBowl this year by half because of a potential U.S. recession.  Of course not all business believes a recession is due but speculation has been increasing.  I’ve always been a firm believer that the SuperBowl is great for bringing in new companies or brands.  As far as building repeated awareness, I feel that the SuperBowl doesn’t do this quite that well.  Most of us Gen Y focus are just board by commercials, we have lived with them all our whole lives.  We like to see the new movies, products, etc.  As far as building old brands they just don’t captivate us because we already know about the brand.  We choose not to go with your brand for a reason.  So maybe brands backing out of the SuperBowl especially old brands isn’t really a bad idea.  Maybe this recession thing might be onto something beyond it’s own entity.

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24. January 2008 by bryan.lonn.

A campaign that engaged audiences by telling Burger King customers that the Whopper is no longer being served became a huge success this month.  IAGA research reported that the website had the highest numbers of recall advertising for any website thus far.  Why such a success because the website is using some of the new ways to advertise by engaging the audience and letting them be a part of the advertising.

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21. January 2008 by bryan.lonn.

For the last few months I have been learning how to be a DJ (Disc Jockey).  Better than just a DJ that knows good music.  I’m talking mixing in tracks, matching songs and of course learning the BPMs.  It’s been both a stress relief and an annoyance at the same time.  DJing is kind of like golf, you have your good days and your bad, know matter how educated and experienced you are.  Well after going to a progressive club in Chicago called Vision I noticed that a number of advertisements light up not just the dance floor but the surroundings of the club.  Some ads showcase the new alcoholic drink and others endorse renting companies and so on.  But what about advertisements lighting up the main reason customers go to Vision, the great music!

After learning the trades of DJing I have come to believe that even DJs can get bought by the MAN.  But why not the MAN throwing in a few comments in the music.  Since the DJ is mixing the music why not pay for him to throw in a few words for the sponsors.  Or better yet have a brand become the focal point of the song.  Burger King did it with video games and the King on the XBOX 360.  Why not have a DJ be endorsed by Wal-Mart and throw in a quick beat that suggests to, “Shop at Wal-Mart?”  Since customers come for the music it only makes since to focus the advertising on the music.

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15. January 2008 by bryan.lonn.

Last Saturday a number of my friends and family got together to watch our loyal Seahawks beat those pesky Packers. But we ended up losing to the Green Bay Packers 42-20. Being loyal Washington fans we all were hurt, just a little. But the real fun that day was watching it on a 70 inch Plasma with the HD works (HDMI baby!). Stepping back a bit, I remember after an episode of Entourage Ari Gold tells his wife, “she cant be a soap-opera actress anymore because we’re in HD-land now and her wrinkles can be exposed.” I honestly think Mr. Gold is on to something. After seeing the game in HD you can even make out the name on the football by who produced it. I turned to a soccer game and can see all the writing on the soccer ball and even a baseball game to see the beauty of red lines in the while ball.

Talking to my friends and family about Advertising on such a small piece of gear, they got frustrated because the brand would always be in their head after a game. Isn’t that the point of Advertising, to get brands stuck in us? Imagine Pepsi baseballs, Intel footballs and even Taco Bell golf clubs (Probably not the right market for fast food). But the brands and even colors would stick becasue our eye is always focused on the action of the game and the gear is right in the thick-of-it. So compaines better thank High Definition because it gives agencies a few more non-traditional tactics!

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