7. April 2008 by bryan.lonn.

Yahoo has released a new website called shine.yahoo.com.  The website caters to women and the hope for Yahoo is to have the largest number of impressions from unique visitors in the women category.  The site uses interactivity and celebrity appearance to help persuade women to the website.  Women need more alternatives and this will be a great start.

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7. April 2008 by bryan.lonn.

One of the most impactful ads of his life.  He broke the rules of advertising for his day and age and offered a wonderful print piece.

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31. March 2008 by bryan.lonn.

Statistically more money (around 80%) in Political Ad spending is going towards Cable over Basic.  The reason mainly is because of the cheaper costs and the micro-segmenting that cable offers.

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31. March 2008 by bryan.lonn.

It’s a new experiential marketing piece that involves a couple of guys that clean high-rise windows.  The project developed by ABC is a short slap-stick comedy that is only available on the web.  The only advertiser that has bought into this show is Toyota Motor Sales.  Stay Tuned to see how this internet show may take off in the future.

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22. March 2008 by bryan.lonn.

So why did Hollywood (Ex: Fox, NBC, CBS, etc) leave YouTube?  The switch from shows on YouTube to now on Hulu was mainly because of the filtering Hulu offers.  Hulu is loyal to advertisers, television distributors and the content.  Offering better user-ability, admin-editing and many other features puts Hulu on the pedestal.  This site may offset other viral marketing sites.

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22. March 2008 by bryan.lonn.

After a long beta test, Hulu.com is officially live.  The website is Televisions answer to YouTube.com.  The site features full shows from most of the distributing houses (Ex. Fox, CBS, NBC, etc.).  You can also see clips and the site has a vast social board to talk about television.  It’s indeed a web 2.0 site and will offer tons of free media, broadcasting at 128k compression.  Have fun with the new site!

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20. March 2008 by bryan.lonn.

At the recent Advertising Age Digital conference, Frank Cooper, VP of marketing at Pepsi-Cola said, “are you ready to jump into user-generated content instead of sitting on the sidelines?” His belief is that creativity is like a pyramid and on top is Hollywood and the bottom is user-generated content, we’re in the middle (agencies). We need to start doing rather than waiting for people to come to us.

Cooper is a bright guy and has said a number of true statements. Too many agencies are still thinking Internet as a medium is still a gamble and some are pointing at user-generated content as a gamble. The truth be told, you reach a higher amount of impressions and the reach is far greater for almost nothing in cost. That’s not a gamble but just practicality.

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19. March 2008 by bryan.lonn.

Recently, at a conference in New York the executive editor of USA Today, Kinsey Wilson, was perplexed on how to get advertising dollars for the failing newspaper.  Here is our list of the five things USA Today can do:

5.  Sell to the highest bidder - Yahoo and Microsoft, JP Morgan and Bear Sterns and USA Today and US Weekly.

4.   Cut the newspaper entirely - The PR would push USA Today more than ever before and it could give way to the first digital or podcast subscriptions.

3.  Amazon’s Kindle could be the savior - Get in a partnership with Amazon and distribute better content on the Kindle for up to the hour newspaper.

2.  Remove management -  USA Today has had a legacy of bad choices recently and it seems to keep going back to the MAN!

1. Follow Chicago-Tribune - During rough times they started Career-Builder.   How about a free version of eBay that is advertising supported?

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19. March 2008 by bryan.lonn.

Matthew Creamer, editor of Advertising Age said, “It’s not about advertising online anymore…we’re in a time where brands can create their own content online.” Creamer is right, brands can own their content online, but that still wont drive all consumers to the content.  Look at Anheuser-Busch’s Bud.TV. The site drives consumers to a brand owned content site that pushes Budweiser. The site is a great non-traditional idea but will only draw the Generation Y and maybe X crowd.  Traditional ad spots online are still the greatest way to reach Baby Boomers, which still hold the majority of the buying-power market. Let’s not get ahead of ourselves Creamer and lose potential customers.

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19. March 2008 by bryan.lonn.

CNN recently launched a new show called, “Ballot Bowl.”  The shows idea was to bring down the amount of time news anchors talk and build-up candidates to talk more during the hours of the show.  CNN researched that their anchors speak 6 to 1 times more than guests and candidates.  Since the majority of television viewers prefer debates (candidates speaking), more than anything on news television is was no surprise to go this route.  Expect more people speaking their mind in future CNN broadcasts.

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