29. March 2008 by bryan.lonn.

In a study by Keystone TechGroup research found that more female gamers are playing video games each year. Soon the female gamers will outnumber the male gamers. Females play more casual, upbeat adventure games and usually prefer online communication. Also, the research found that female gamers have more sex by 4.3 times over non-female gamers. The reason for that research was curiosity from Wired Magazine corespondents.

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29. March 2008 by bryan.lonn.

Recently, Nielsen found in a six-month survey that consumers only skip commercials with their DVR or TIVO if the commercial is deemed boring or irrelevant. The more focused the commercial is or interesting the consumer will watch it. This comes to know surprise with the post-consumer audience that prefers quality of content over content.

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27. March 2008 by bryan.lonn.

The one-hour special, The Forbidden City, which will air next year features IBM’s look at the restoration of the forbidden city in mainland China.  The reason theres so much hoopla over this is because it’s going to be a History channel piece and is giving full right for IBM to say what they want.  IBM isn’t going to rewrite history books anytime soon but giving ad agencies (like Ogilvy) the ability to do history in brands favor maybe controversial.

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19. March 2008 by bryan.lonn.

iReport.com is a new website that lets users put up news worthy information.  The site receives now about 15,000 videos and photos a month that are considered news relevant.  Launched by CNN, International, the site is mainly driving viewers to the users generated news content.  If the content is deemed interesting and legitiment the information will be brought to the CNN staff.  How’s that for empowering consumers?

www.ireport.com 

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13. March 2008 by bryan.lonn.

Today, the Radio Advertising Bureau held a conference on the radio medium.  The event included a number of companies, press and  visionaries.  John Mittnacht, Director of Advertising at Citigroup, claims that Radio is the best medium for their company.  The segmentation, creativity and cost were the biggest reasons for this statement.  Citigroup believes radio is the one medium that is the most cost effective for getting new or returning customers.  I wonder if satellite radio’s commercial-free radio will catch on so much that segmentation may dwindle.

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12. March 2008 by bryan.lonn.

Lots of gossip is going around the AAAA conference.  One of the big questions surrounds Google and their company DoubleClick.  In the last few months investors have been moving stocks from advertising agencies to Google.  This is going on mainly because investors believe Google will become an advertising giant and take most advertising sales via the Internet medium.  So advertisers are frantic and scared about the software giant Google.  Googles representatives say, “the statements and gossip is untrue.”  But are they?  I really think Google will be taking a larger quantity of Advertising dollars via online and put a number of agencies out of business.  The reason, that’s how Google operates.  Ad spending funds them and unfortunately will eat up a lot of companies like what Microsoft, Wal-Mart and others already have done.

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6. March 2008 by bryan.lonn.

Gatorade, Bud Light, Pepsi, Motorola…does sports have too much advertising?  Some say that sports does have too many ads and other advertisers complain that clutter in sports brings down their brand.  I believe that sports right now is just right with the number of brands it has.  Although, in the future I could see even the sports games losing too advertising dollars because of how expensive they are to run.

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6. March 2008 by bryan.lonn.

Microsoft has had a rough few months. Their new operating system, Vista, was poorly received. The 44 million dollar buyout of Yahoo did not happen and to top it off their firing their most recent ad agency. Can getting a new advertising agency really help the software giant?

As a Gen Y ad researcher I see Microsoft’s biggest problem being how they focus their marketing. First of all Microsoft needs to start freshening up their advertising and make themselves more comical or dramatic instead of being mundane and boring. Next, they need to be able to make better products for their markets by pushing research and development. Finally, Microsoft needs a whole new look that can help trump Apple’s advertisements.

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29. February 2008 by bryan.lonn.

The latest research doesn’t look good for TV. Nearly, 62% of advertisers believe that TV is less effective of an ad medium. Worse yet, two-thirds of the public believe TV ad spots just don’t sell like they used to. The answer to this problem is already being worked on. Eighty-seven percent of advertising agencies are moving to more digital tactics like: Internet and Blogging. The information is based on research done by the top ten ad agencies.

So what does this mean for television? Expect more pay cuts and possibly creativity becoming more Interactive with non-traditional tactics. Looks like the Internet is finally becoming the biggest medium.

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26. February 2008 by bryan.lonn.

The only category of magazines that went up in profit last year was celebrity gossip magazines.  The reason was primarily from Generation Y’s addiction to celebrity gossip and materialism media.  But my question is why?  You can get all the information for free online.  “But thats not the point,” states a regular celebrity gossip magazine reader.  “I love to read these magazines because they offer a great layout of the content I care about.  No website does that,” she continues.  Well if your interested in a media job you now know where to go.

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