3. March 2008 by bryan.lonn.

Coca-Cola now plans to recycle 100 per cent of its aluminium cans sold in the US, the company recently announced. The news comes after the company said it would recycle or reuse all of its US plastic packaging last September.

Spokesperson John Burgess claims that the company will therefore be recycling more than 100 million pounds each of polyethylene terephthalate (PET) and aluminium by the end of 2008.

“We have made a commitment to ensure the sustainability and recyclability of our packaging,” said Sandy Douglas, president of Coca-Cola North America. “We envision a world in which our packaging is no longer seen as waste, but as a valuable resource for future use.”

According to Coca-Cola, recycling aluminium requires 95 per cent less energy than creating the metal from raw materials, while also reducing carbon emissions by 95 per cent.

If Coca-Cola goes green then Pepsi will have to follow. They kind of are with Raw Pepsi so does that mean other grocery products should follow?

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1. March 2008 by bryan.lonn.

Ever since the economy crunch spending seems to be a little bit more tighter. Consumers are starting to head towards more private label products and saving money rather than spending. Which is why the new Fortifido product will be a destined to fail. Only a few customers will care about vitamin water for their dogs. As a society we’re just barely able to care for our own families, why would a consumer spend more trying to slightly improve the health of their long lost friend? This product can only be successful in two locations: Hollywood and Peta members. Finally, why is the dog water in the same bottle as human water? Didn’t someone in product design think maybe a recyclable bowl might be a little easier on those dog? For a luxury item it just doesn’t stand the test of time.

Posted in Advertising - Bad Idea | 2 Comments »

1. March 2008 by bryan.lonn.

Recently, Absolut Vodka moved from doing their popular print advertising to creating new guerilla marketing tactics.  The tactics used the old print advertising campaign and just moved the copywriting to outdoor icons.  Critics complained this was a bad move for the company since the old campaign was very successful (20 years running).  But new reports show that the mega-Vodka company has increased sales by 9%, which doesn’t sound to bad for the new campaign.  Although some agencies believe they should stick with doing both the old advertising and continue the new non-traditional advertising.

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29. February 2008 by bryan.lonn.

Jared has been with Subway now for ten years.  He has outlasted four advertising agencies and seems to stick well with the unique selling point (USP) Subway offers.  The reason Jared has lasted so long is that he brings an easy to understand concept to a fast-food chain.  Subway has been predominately viewed as a healthy alternative.  Since Jared is so cute and loving he makes a great mascot to the healthiness of Subway.  Plus he brings realism to the answer to Americans Obesity problem.

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29. February 2008 by bryan.lonn.

The latest research doesn’t look good for TV. Nearly, 62% of advertisers believe that TV is less effective of an ad medium. Worse yet, two-thirds of the public believe TV ad spots just don’t sell like they used to. The answer to this problem is already being worked on. Eighty-seven percent of advertising agencies are moving to more digital tactics like: Internet and Blogging. The information is based on research done by the top ten ad agencies.

So what does this mean for television? Expect more pay cuts and possibly creativity becoming more Interactive with non-traditional tactics. Looks like the Internet is finally becoming the biggest medium.

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26. February 2008 by bryan.lonn.

The only category of magazines that went up in profit last year was celebrity gossip magazines.  The reason was primarily from Generation Y’s addiction to celebrity gossip and materialism media.  But my question is why?  You can get all the information for free online.  “But thats not the point,” states a regular celebrity gossip magazine reader.  “I love to read these magazines because they offer a great layout of the content I care about.  No website does that,” she continues.  Well if your interested in a media job you now know where to go.

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26. February 2008 by bryan.lonn.

I was quite surprised this Sunday with the 32 million turnout for the Oscars.  If the Oscars can’t pull in numbers with Jon Stewart as the host and nothing still on television then they might as well bag it.  Eighty years running does seem too long and even the Superbowl hasn’t been there for that long.  But going to the all time worst numbers in the the last few years is pretty upsetting, especially to Advertisers.  The worst year for the Oscars was in 2003 with only 33.04 million people watching.  So what went wrong?  It was heavily advertised, had a great host, but the Oscars didn’t add anything new.  Still predictable critic winners and boring speeches.  Bored the first hour and only Jon Stewart kept me awake.  Who cares about short animated films, let’s keep it simple Hollywood!  If the Oscars want to continue going then lets have the best MySpace/YouTube movie or the best Hollywood gossip blogs.  I know Oscars are intended to be classy but it’s not selling.

Information provided from: http://www.variety.com/VR1117981421.html 

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21. February 2008 by bryan.lonn.

This February the 24th at 5PM (PST), CBS will be offering the Oscars. It’s the biggest day in Primetime media since the Superbowl. Since the Superbowl broke records this year in viewership the Oscars is hoping to be a good year as well. Advertising spots are going for $1.8 million, which is up from $1.7 million last year. Since there is no competition against the Oscars and Jon Stewart is hosting I predict a great year for the awards. In fact I could see it in the top five best years for the Oscars thanks to the writers strike now being over. But Michael Moore is trying to build a bit more buzz this year by offering Fidel Castro as his guest of honor. Can he do it? My odds are 1 to 10 chance he could do it since we are looking at one man that is ailing.

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21. February 2008 by bryan.lonn.

I recently just finished reading this weeks e-mails from AAAA Smartbrief and one thing I found is that a number of companies are focusing on gut feelings over research.  This comes at no surprise because of the recent slowdown in the economy.  Many CEOs are starting to not trust expensive focus groups, surveys and other research means because there so costly.  If companies want to know if a product or service will work they need to look no further then their team.  If everyone is excited on a team about a new product then it’s a fair chance the customer base will be excited as well.  Even David Ogilvy (God Father of Advertising), agreed that the gut feeling outweighs what basic research says.

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20. February 2008 by bryan.lonn.

The days of commercials on primetime maybe a thing of the past.  Radio, Newspaper and Magazine ads will reduce in price, as more and more people folk to the Internet and other non-traditional mediums.  Thanks to a slow economy and Americans getting into worsen credit card debt we will in the coming months see Advertisers fight even harder for the last accounts left.  This years Advertising jobs will be harder to get as the industry cuts back by as high as 10% for some agencies.  The focus will be on cheaper means to advertise and may result in more expensive Entertainment because of the lessen ad dollar spending.  Gen Y prepare for one of the hardest times to get a job in American history.

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