Archive for April 2008

http://shine.yahoo.com has launched!

Yahoo has released a new website called shine.yahoo.com.  The website caters to women and the hope for Yahoo is to have the largest number of impressions from unique visitors in the women category.  The site uses interactivity and celebrity appearance to help persuade women to the website.  Women need more alternatives and this will be a great start.

In memory of Hal Riney…

Think Small.

One of the most impactful ads of his life.  He broke the rules of advertising for his day and age and offered a wonderful print piece.

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