31. March 2008 by bryan.lonn.

Statistically more money (around 80%) in Political Ad spending is going towards Cable over Basic.  The reason mainly is because of the cheaper costs and the micro-segmenting that cable offers.

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31. March 2008 by bryan.lonn.

Recently, at a television financial board meeting the issue of politics and ad spending was brought up.  The worry for the Republicans is having enough money to battle the big Democrats.  Democrats are spending roughly $50 million a month to build their names, while McCain is spending a minimal $10 million a month.  This may effect his campaign and give-up the chance for another Republican in the White House.

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31. March 2008 by bryan.lonn.

It’s a new experiential marketing piece that involves a couple of guys that clean high-rise windows.  The project developed by ABC is a short slap-stick comedy that is only available on the web.  The only advertiser that has bought into this show is Toyota Motor Sales.  Stay Tuned to see how this internet show may take off in the future.

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