Was Audi’s Godfather commercial successful?

During the Super Bowl this year, Audi decided to introduce it’s car in a commercial inspired by Godfather.  The commercial starts with an elder slowly awakening to an Audi bumper and the screams start shrieking to the full Audi outside.  The commercial was targeted to Generation X mainly because other generations may not be familiar with the joke behind it.  Plus Gen X makes a majority of the sales for Audi.  The commercial was deemed a success yesterday because foot traffic in stores increased by 20%, the website was viewed by 500 times more consumers and the ad was featured on over 600 different media mediums (Ex. The Today Show).  But was it really succesfull?  We still don’t know if Audi has sold more cars?  And what makes maters worse is that most markets researched didn’t even understand the humor behind the commercial, does nobody know Godfather anymore?  Will have to wait and see if this gem of an ad really did that well.

This entry was posted on 29. March 2008 at 18:25 and is filed under Advertising - Bad Idea. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.