People are not zapping away good TV commercials!

Recently, Nielsen found in a six-month survey that consumers only skip commercials with their DVR or TIVO if the commercial is deemed boring or irrelevant. The more focused the commercial is or interesting the consumer will watch it. This comes to know surprise with the post-consumer audience that prefers quality of content over content.

This entry was posted on 29. March 2008 at 18:32 and is filed under Advertising - Generation Y. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.