29. March 2008 by bryan.lonn.

In a study by Keystone TechGroup research found that more female gamers are playing video games each year. Soon the female gamers will outnumber the male gamers. Females play more casual, upbeat adventure games and usually prefer online communication. Also, the research found that female gamers have more sex by 4.3 times over non-female gamers. The reason for that research was curiosity from Wired Magazine corespondents.

Posted in Advertising - Generation Y | No Comments »

29. March 2008 by bryan.lonn.

Recently, Nielsen found in a six-month survey that consumers only skip commercials with their DVR or TIVO if the commercial is deemed boring or irrelevant. The more focused the commercial is or interesting the consumer will watch it. This comes to know surprise with the post-consumer audience that prefers quality of content over content.

Posted in Advertising - Generation Y | No Comments »

29. March 2008 by bryan.lonn.

During the Super Bowl this year, Audi decided to introduce it’s car in a commercial inspired by Godfather.  The commercial starts with an elder slowly awakening to an Audi bumper and the screams start shrieking to the full Audi outside.  The commercial was targeted to Generation X mainly because other generations may not be familiar with the joke behind it.  Plus Gen X makes a majority of the sales for Audi.  The commercial was deemed a success yesterday because foot traffic in stores increased by 20%, the website was viewed by 500 times more consumers and the ad was featured on over 600 different media mediums (Ex. The Today Show).  But was it really succesfull?  We still don’t know if Audi has sold more cars?  And what makes maters worse is that most markets researched didn’t even understand the humor behind the commercial, does nobody know Godfather anymore?  Will have to wait and see if this gem of an ad really did that well.

Posted in Advertising - Bad Idea | No Comments »