Should brands we writing our history books?

The one-hour special, The Forbidden City, which will air next year features IBM’s look at the restoration of the forbidden city in mainland China.  The reason theres so much hoopla over this is because it’s going to be a History channel piece and is giving full right for IBM to say what they want.  IBM isn’t going to rewrite history books anytime soon but giving ad agencies (like Ogilvy) the ability to do history in brands favor maybe controversial.

This entry was posted on 27. March 2008 at 22:41 and is filed under Advertising - Generation Y. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.