It’s not about online advertising anymore.

Matthew Creamer, editor of Advertising Age said, “It’s not about advertising online anymore…we’re in a time where brands can create their own content online.” Creamer is right, brands can own their content online, but that still wont drive all consumers to the content.  Look at Anheuser-Busch’s Bud.TV. The site drives consumers to a brand owned content site that pushes Budweiser. The site is a great non-traditional idea but will only draw the Generation Y and maybe X crowd.  Traditional ad spots online are still the greatest way to reach Baby Boomers, which still hold the majority of the buying-power market. Let’s not get ahead of ourselves Creamer and lose potential customers.

This entry was posted on 19. March 2008 at 22:04 and is filed under Advertising - Good Idea. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.