19. March 2008 by bryan.lonn.

Recently, at a conference in New York the executive editor of USA Today, Kinsey Wilson, was perplexed on how to get advertising dollars for the failing newspaper.  Here is our list of the five things USA Today can do:

5.  Sell to the highest bidder - Yahoo and Microsoft, JP Morgan and Bear Sterns and USA Today and US Weekly.

4.   Cut the newspaper entirely - The PR would push USA Today more than ever before and it could give way to the first digital or podcast subscriptions.

3.  Amazon’s Kindle could be the savior - Get in a partnership with Amazon and distribute better content on the Kindle for up to the hour newspaper.

2.  Remove management -  USA Today has had a legacy of bad choices recently and it seems to keep going back to the MAN!

1. Follow Chicago-Tribune - During rough times they started Career-Builder.   How about a free version of eBay that is advertising supported?

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19. March 2008 by bryan.lonn.

Matthew Creamer, editor of Advertising Age said, “It’s not about advertising online anymore…we’re in a time where brands can create their own content online.” Creamer is right, brands can own their content online, but that still wont drive all consumers to the content.  Look at Anheuser-Busch’s Bud.TV. The site drives consumers to a brand owned content site that pushes Budweiser. The site is a great non-traditional idea but will only draw the Generation Y and maybe X crowd.  Traditional ad spots online are still the greatest way to reach Baby Boomers, which still hold the majority of the buying-power market. Let’s not get ahead of ourselves Creamer and lose potential customers.

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19. March 2008 by bryan.lonn.

iReport.com is a new website that lets users put up news worthy information.  The site receives now about 15,000 videos and photos a month that are considered news relevant.  Launched by CNN, International, the site is mainly driving viewers to the users generated news content.  If the content is deemed interesting and legitiment the information will be brought to the CNN staff.  How’s that for empowering consumers?

www.ireport.com 

Posted in Advertising - Generation Y | No Comments »

19. March 2008 by bryan.lonn.

CNN recently launched a new show called, “Ballot Bowl.”  The shows idea was to bring down the amount of time news anchors talk and build-up candidates to talk more during the hours of the show.  CNN researched that their anchors speak 6 to 1 times more than guests and candidates.  Since the majority of television viewers prefer debates (candidates speaking), more than anything on news television is was no surprise to go this route.  Expect more people speaking their mind in future CNN broadcasts.

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