Citigroup claims Radio is the best medium.

Today, the Radio Advertising Bureau held a conference on the radio medium.  The event included a number of companies, press and  visionaries.  John Mittnacht, Director of Advertising at Citigroup, claims that Radio is the best medium for their company.  The segmentation, creativity and cost were the biggest reasons for this statement.  Citigroup believes radio is the one medium that is the most cost effective for getting new or returning customers.  I wonder if satellite radio’s commercial-free radio will catch on so much that segmentation may dwindle.

This entry was posted on 13. March 2008 at 20:58 and is filed under Advertising - Generation Y. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.