13. March 2008 by bryan.lonn.

Thanks to Kroger stores Americans can use cell phone coupons in select stores.  Unilever, Procter & Gamble and others are testing the successfulness of Cell Phone coupons.  So come on Americans use your cell phone coupons at the nearest Kroger store and make this tactic grow!

Posted in Advertising - Good Idea | No Comments »

13. March 2008 by bryan.lonn.

Today, the Radio Advertising Bureau held a conference on the radio medium.  The event included a number of companies, press and  visionaries.  John Mittnacht, Director of Advertising at Citigroup, claims that Radio is the best medium for their company.  The segmentation, creativity and cost were the biggest reasons for this statement.  Citigroup believes radio is the one medium that is the most cost effective for getting new or returning customers.  I wonder if satellite radio’s commercial-free radio will catch on so much that segmentation may dwindle.

Posted in Advertising - Generation Y | No Comments »

13. March 2008 by bryan.lonn.

A record 5.4 billion dollars will be spent this year on political advertising. Eighty-five to 95% of this budget will be used in television and direct mail. Results are showing more swing voters are effected by traditional means over non-traditional. Only 1% of this budget will be used digitally. Since digital advertising is cheaper than the alternative it’s no surprise it is lower. But after seeing the success of viral marketing for the Obama camp you would think more politicians would gravitate to non-traditional advertising as the big new medium. My thinking is within the next ten years we will see more dollars going towards digital tactics.

Posted in Advertising - Bad Idea | No Comments »

13. March 2008 by bryan.lonn.

Many traditional companies are shifting to non-traditional practices since Interactivity seems to be the new form of advertising.  Research is proving this correct.  AAAA researched the effectiveness of Interactive ads and found customers are not only more willing to buy products or services but are being engaged longer as a result.  Gaming, Interactive videos, blogs are all creating a better experience to customers and are resulting in higher sales per dollar.  Since the economy is starting to linger I predict everyone will be focusing on non-traditional advertising soon.

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