12. March 2008 by bryan.lonn.

Lots of gossip is going around the AAAA conference.  One of the big questions surrounds Google and their company DoubleClick.  In the last few months investors have been moving stocks from advertising agencies to Google.  This is going on mainly because investors believe Google will become an advertising giant and take most advertising sales via the Internet medium.  So advertisers are frantic and scared about the software giant Google.  Googles representatives say, “the statements and gossip is untrue.”  But are they?  I really think Google will be taking a larger quantity of Advertising dollars via online and put a number of agencies out of business.  The reason, that’s how Google operates.  Ad spending funds them and unfortunately will eat up a lot of companies like what Microsoft, Wal-Mart and others already have done.

Posted in Advertising - Generation Y | No Comments »

12. March 2008 by bryan.lonn.

AAAA - known as American Association of Advertising Agencies seems to be falling a little behind.  The company has been a great asset to Advertisers in the past for having creative, new and up-to-date Advertising related help.  Recently, at the AAAA conference though things had changed.

American Association of Advertising Agencies seems to be falling behind and is now pushing for Digital content.  Have we not been a digital content world for the last seven years?  AAAA finally jumping onto non-traditional advertising may be too late since AdAge and other publications have advanced forward.  Since the company is running by a more conservative and older-inclined base this makes AAAA a tough sell for new agencies. Could AAAA be pushed out of the picture?

Posted in Advertising - Bad Idea | No Comments »