6. March 2008 by bryan.lonn.

Gatorade, Bud Light, Pepsi, Motorola…does sports have too much advertising?  Some say that sports does have too many ads and other advertisers complain that clutter in sports brings down their brand.  I believe that sports right now is just right with the number of brands it has.  Although, in the future I could see even the sports games losing too advertising dollars because of how expensive they are to run.

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6. March 2008 by bryan.lonn.

Microsoft has had a rough few months. Their new operating system, Vista, was poorly received. The 44 million dollar buyout of Yahoo did not happen and to top it off their firing their most recent ad agency. Can getting a new advertising agency really help the software giant?

As a Gen Y ad researcher I see Microsoft’s biggest problem being how they focus their marketing. First of all Microsoft needs to start freshening up their advertising and make themselves more comical or dramatic instead of being mundane and boring. Next, they need to be able to make better products for their markets by pushing research and development. Finally, Microsoft needs a whole new look that can help trump Apple’s advertisements.

Posted in Advertising - Generation Y | 1 Comment »