Network television loses even more momentum.

This last year and this year haven’t looked great for network television.  Viewership keeps falling and the medium as a whole is starting to shrink to other mediums (Ex: Internet and Cable).  Recently, large companies like Unilever and Kimberly-Clark have started cutting back television ads in wake of a dying medium.   Kimberly-Clark (Large paper manufacturer) cut network television ad spending from 60% to 40%.  Unilever has cut commercial spending for most brands from 130 spots in 2005 to 30 spots in 2008.  Non-Traditional advertising for Kimberly-Clark went from 10% of the budget in 2004 to 34% in 2008.  It looks like researchers are going to have to figure out how to go beyond the 30-second spot in order to gain momentum again for the network television medium.

This entry was posted on 3. March 2008 at 23:25 and is filed under Advertising - Bad Idea. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.