Are we ready to go green with Coca-Cola?

Coca-Cola now plans to recycle 100 per cent of its aluminium cans sold in the US, the company recently announced. The news comes after the company said it would recycle or reuse all of its US plastic packaging last September.

Spokesperson John Burgess claims that the company will therefore be recycling more than 100 million pounds each of polyethylene terephthalate (PET) and aluminium by the end of 2008.

“We have made a commitment to ensure the sustainability and recyclability of our packaging,” said Sandy Douglas, president of Coca-Cola North America. “We envision a world in which our packaging is no longer seen as waste, but as a valuable resource for future use.”

According to Coca-Cola, recycling aluminium requires 95 per cent less energy than creating the metal from raw materials, while also reducing carbon emissions by 95 per cent.

If Coca-Cola goes green then Pepsi will have to follow. They kind of are with Raw Pepsi so does that mean other grocery products should follow?

This entry was posted on 3. March 2008 at 23:09 and is filed under Advertising - Good Idea. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.