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Can Fortifido (Dog Water) really sell?
Ever since the economy crunch spending seems to be a little bit more tighter. Consumers are starting to head towards more private label products and saving money rather than spending. Which is why the new Fortifido product will be a destined to fail. Only a few customers will care about vitamin water for their dogs. As a society we’re just barely able to care for our own families, why would a consumer spend more trying to slightly improve the health of their long lost friend? This product can only be successful in two locations: Hollywood and Peta members. Finally, why is the dog water in the same bottle as human water? Didn’t someone in product design think maybe a recyclable bowl might be a little easier on those dog? For a luxury item it just doesn’t stand the test of time.
2 Responses to “Can Fortifido (Dog Water) really sell?”Leave a Reply |
24. March 2008 at 17:24
The one liter bottle is the perfect size for folks on the go and the two liter bottle can be kept in the refrigerator at home.
Any time I am in my local pet store, I see people spend astounding amounts of money on dog treats, toys, clothes, etc. It’s not too hard to imagine that there is some market for this idea. After all, just a few short years ago, the concept of bottled water for people was crazy.
24. March 2008 at 18:48
Joe,
I agree that bottled water sounded crazy a decade ago, but bottled water for animals is completely different. Your looking at a smaller market for one and in an age of post-consumerism I only see a handful of customers utilizing this product. Dog treats are a little different than dog vitamin water.
Bryan Lonn