1. March 2008 by bryan.lonn.

Ever since the economy crunch spending seems to be a little bit more tighter. Consumers are starting to head towards more private label products and saving money rather than spending. Which is why the new Fortifido product will be a destined to fail. Only a few customers will care about vitamin water for their dogs. As a society we’re just barely able to care for our own families, why would a consumer spend more trying to slightly improve the health of their long lost friend? This product can only be successful in two locations: Hollywood and Peta members. Finally, why is the dog water in the same bottle as human water? Didn’t someone in product design think maybe a recyclable bowl might be a little easier on those dog? For a luxury item it just doesn’t stand the test of time.

Posted in Advertising - Bad Idea | 2 Comments »

1. March 2008 by bryan.lonn.

Recently, Absolut Vodka moved from doing their popular print advertising to creating new guerilla marketing tactics.  The tactics used the old print advertising campaign and just moved the copywriting to outdoor icons.  Critics complained this was a bad move for the company since the old campaign was very successful (20 years running).  But new reports show that the mega-Vodka company has increased sales by 9%, which doesn’t sound to bad for the new campaign.  Although some agencies believe they should stick with doing both the old advertising and continue the new non-traditional advertising.

Posted in Advertising - Good Idea | No Comments »