31. March 2008 by bryan.lonn.

Statistically more money (around 80%) in Political Ad spending is going towards Cable over Basic.  The reason mainly is because of the cheaper costs and the micro-segmenting that cable offers.

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31. March 2008 by bryan.lonn.

Recently, at a television financial board meeting the issue of politics and ad spending was brought up.  The worry for the Republicans is having enough money to battle the big Democrats.  Democrats are spending roughly $50 million a month to build their names, while McCain is spending a minimal $10 million a month.  This may effect his campaign and give-up the chance for another Republican in the White House.

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31. March 2008 by bryan.lonn.

It’s a new experiential marketing piece that involves a couple of guys that clean high-rise windows.  The project developed by ABC is a short slap-stick comedy that is only available on the web.  The only advertiser that has bought into this show is Toyota Motor Sales.  Stay Tuned to see how this internet show may take off in the future.

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29. March 2008 by bryan.lonn.

In a study by Keystone TechGroup research found that more female gamers are playing video games each year. Soon the female gamers will outnumber the male gamers. Females play more casual, upbeat adventure games and usually prefer online communication. Also, the research found that female gamers have more sex by 4.3 times over non-female gamers. The reason for that research was curiosity from Wired Magazine corespondents.

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29. March 2008 by bryan.lonn.

Recently, Nielsen found in a six-month survey that consumers only skip commercials with their DVR or TIVO if the commercial is deemed boring or irrelevant. The more focused the commercial is or interesting the consumer will watch it. This comes to know surprise with the post-consumer audience that prefers quality of content over content.

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29. March 2008 by bryan.lonn.

During the Super Bowl this year, Audi decided to introduce it’s car in a commercial inspired by Godfather.  The commercial starts with an elder slowly awakening to an Audi bumper and the screams start shrieking to the full Audi outside.  The commercial was targeted to Generation X mainly because other generations may not be familiar with the joke behind it.  Plus Gen X makes a majority of the sales for Audi.  The commercial was deemed a success yesterday because foot traffic in stores increased by 20%, the website was viewed by 500 times more consumers and the ad was featured on over 600 different media mediums (Ex. The Today Show).  But was it really succesfull?  We still don’t know if Audi has sold more cars?  And what makes maters worse is that most markets researched didn’t even understand the humor behind the commercial, does nobody know Godfather anymore?  Will have to wait and see if this gem of an ad really did that well.

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27. March 2008 by bryan.lonn.

The one-hour special, The Forbidden City, which will air next year features IBM’s look at the restoration of the forbidden city in mainland China.  The reason theres so much hoopla over this is because it’s going to be a History channel piece and is giving full right for IBM to say what they want.  IBM isn’t going to rewrite history books anytime soon but giving ad agencies (like Ogilvy) the ability to do history in brands favor maybe controversial.

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22. March 2008 by bryan.lonn.

So why did Hollywood (Ex: Fox, NBC, CBS, etc) leave YouTube?  The switch from shows on YouTube to now on Hulu was mainly because of the filtering Hulu offers.  Hulu is loyal to advertisers, television distributors and the content.  Offering better user-ability, admin-editing and many other features puts Hulu on the pedestal.  This site may offset other viral marketing sites.

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22. March 2008 by bryan.lonn.

After a long beta test, Hulu.com is officially live.  The website is Televisions answer to YouTube.com.  The site features full shows from most of the distributing houses (Ex. Fox, CBS, NBC, etc.).  You can also see clips and the site has a vast social board to talk about television.  It’s indeed a web 2.0 site and will offer tons of free media, broadcasting at 128k compression.  Have fun with the new site!

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20. March 2008 by bryan.lonn.

At the recent Advertising Age Digital conference, Frank Cooper, VP of marketing at Pepsi-Cola said, “are you ready to jump into user-generated content instead of sitting on the sidelines?” His belief is that creativity is like a pyramid and on top is Hollywood and the bottom is user-generated content, we’re in the middle (agencies). We need to start doing rather than waiting for people to come to us.

Cooper is a bright guy and has said a number of true statements. Too many agencies are still thinking Internet as a medium is still a gamble and some are pointing at user-generated content as a gamble. The truth be told, you reach a higher amount of impressions and the reach is far greater for almost nothing in cost. That’s not a gamble but just practicality.

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