Why has Subway Jared lasted so long?

Jared has been with Subway now for ten years.  He has outlasted four advertising agencies and seems to stick well with the unique selling point (USP) Subway offers.  The reason Jared has lasted so long is that he brings an easy to understand concept to a fast-food chain.  Subway has been predominately viewed as a healthy alternative.  Since Jared is so cute and loving he makes a great mascot to the healthiness of Subway.  Plus he brings realism to the answer to Americans Obesity problem.

This entry was posted on 29. February 2008 at 17:52 and is filed under Advertising - Good Idea. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.