29. February 2008 by bryan.lonn.

Jared has been with Subway now for ten years.  He has outlasted four advertising agencies and seems to stick well with the unique selling point (USP) Subway offers.  The reason Jared has lasted so long is that he brings an easy to understand concept to a fast-food chain.  Subway has been predominately viewed as a healthy alternative.  Since Jared is so cute and loving he makes a great mascot to the healthiness of Subway.  Plus he brings realism to the answer to Americans Obesity problem.

Posted in Advertising - Good Idea | No Comments »

29. February 2008 by bryan.lonn.

The latest research doesn’t look good for TV. Nearly, 62% of advertisers believe that TV is less effective of an ad medium. Worse yet, two-thirds of the public believe TV ad spots just don’t sell like they used to. The answer to this problem is already being worked on. Eighty-seven percent of advertising agencies are moving to more digital tactics like: Internet and Blogging. The information is based on research done by the top ten ad agencies.

So what does this mean for television? Expect more pay cuts and possibly creativity becoming more Interactive with non-traditional tactics. Looks like the Internet is finally becoming the biggest medium.

Posted in Advertising - Generation Y | No Comments »