26. February 2008 by bryan.lonn.

The only category of magazines that went up in profit last year was celebrity gossip magazines.  The reason was primarily from Generation Y’s addiction to celebrity gossip and materialism media.  But my question is why?  You can get all the information for free online.  “But thats not the point,” states a regular celebrity gossip magazine reader.  “I love to read these magazines because they offer a great layout of the content I care about.  No website does that,” she continues.  Well if your interested in a media job you now know where to go.

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26. February 2008 by bryan.lonn.

I was quite surprised this Sunday with the 32 million turnout for the Oscars.  If the Oscars can’t pull in numbers with Jon Stewart as the host and nothing still on television then they might as well bag it.  Eighty years running does seem too long and even the Superbowl hasn’t been there for that long.  But going to the all time worst numbers in the the last few years is pretty upsetting, especially to Advertisers.  The worst year for the Oscars was in 2003 with only 33.04 million people watching.  So what went wrong?  It was heavily advertised, had a great host, but the Oscars didn’t add anything new.  Still predictable critic winners and boring speeches.  Bored the first hour and only Jon Stewart kept me awake.  Who cares about short animated films, let’s keep it simple Hollywood!  If the Oscars want to continue going then lets have the best MySpace/YouTube movie or the best Hollywood gossip blogs.  I know Oscars are intended to be classy but it’s not selling.

Information provided from: http://www.variety.com/VR1117981421.html 

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