21. February 2008 by bryan.lonn.

This February the 24th at 5PM (PST), CBS will be offering the Oscars. It’s the biggest day in Primetime media since the Superbowl. Since the Superbowl broke records this year in viewership the Oscars is hoping to be a good year as well. Advertising spots are going for $1.8 million, which is up from $1.7 million last year. Since there is no competition against the Oscars and Jon Stewart is hosting I predict a great year for the awards. In fact I could see it in the top five best years for the Oscars thanks to the writers strike now being over. But Michael Moore is trying to build a bit more buzz this year by offering Fidel Castro as his guest of honor. Can he do it? My odds are 1 to 10 chance he could do it since we are looking at one man that is ailing.

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21. February 2008 by bryan.lonn.

I recently just finished reading this weeks e-mails from AAAA Smartbrief and one thing I found is that a number of companies are focusing on gut feelings over research.  This comes at no surprise because of the recent slowdown in the economy.  Many CEOs are starting to not trust expensive focus groups, surveys and other research means because there so costly.  If companies want to know if a product or service will work they need to look no further then their team.  If everyone is excited on a team about a new product then it’s a fair chance the customer base will be excited as well.  Even David Ogilvy (God Father of Advertising), agreed that the gut feeling outweighs what basic research says.

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