20. February 2008 by bryan.lonn.

The days of commercials on primetime maybe a thing of the past.  Radio, Newspaper and Magazine ads will reduce in price, as more and more people folk to the Internet and other non-traditional mediums.  Thanks to a slow economy and Americans getting into worsen credit card debt we will in the coming months see Advertisers fight even harder for the last accounts left.  This years Advertising jobs will be harder to get as the industry cuts back by as high as 10% for some agencies.  The focus will be on cheaper means to advertise and may result in more expensive Entertainment because of the lessen ad dollar spending.  Gen Y prepare for one of the hardest times to get a job in American history.

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20. February 2008 by bryan.lonn.

This years Superbowl had something new.  Sands Research decided to research brainwaves on successfulness in ads for this years Superbowl.  What they found was that Coca Cola ’s Macys day parade ad and Bud Lights flying man ad had the highest rate in brainwave connection (activity).  The lowest was from the ad from The Office of National Drug Control Policy.  The ad featured a drug dealer mad about losing customers to prescription drugs.  Also the E-Trade baby and Tide Jabber stain had lower ratings in the brain scans.  What does this all mean?  More research will be coming from brain scanning as companies hold to research driven marketing but still we don’t understand the effectiveness.  Since the research was only done on a select group then we really have no idea how a larger group would respond to brain scanning.  “It’s a wait in progress,” states Sands Research.

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