Do consumers even believe company slogans anymore?

19. February 2008 by bryan.lonn.

Advertising Age recently asked Travelocity if their new slogan of getting you anywhere on time even works and the CEO didn’t even have an honest answer.  What about other companies like Toyota’s moving forward or Microsoft’s your potential our passion?  Most consumers especially Generation Y look at slogans as a joke.  They hardly ever even explain what the company is about and most of the time the slogan isn’t what sticks but the brand is.  So why are they used?  The slogans original intent was to remind consumers what a company does but statistically it doesn’t.  Most of the time companies don’t even live up to their slogan and inevitably it makes consumers mad and complain about a slogan more than anything else.  Can this be true and where are we headed with the lonely and isolated slogan?

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