In order for Advertisements to succeed they can’t label groups.

Recently, a study done by Nielson on Baby Boomers found that almost 25% of the Baby Boomers didn’t even know they we’re a Baby Boomer.   Furthermore, the study found that this group hates being labeled by advertisers as the Boomer and would prefer not to buy from companies that labeled them as such.  The real question is, does this fall for any big Generation cohort?  Could both Gen X & Y feel the same way?  Should we stop advertising to age groups but rather the experiences that one would go through in their life?  Some agencies believe that age brings new mediums to advertise too but each age group is so segmented that one can’t advertise to just a Generation.  Others think it’s just a fluke.

This entry was posted on 13. February 2008 at 03:39 and is filed under Advertising - Generation Y. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.