13. February 2008 by bryan.lonn.

Recently, a study done by Nielson on Baby Boomers found that almost 25% of the Baby Boomers didn’t even know they we’re a Baby Boomer.   Furthermore, the study found that this group hates being labeled by advertisers as the Boomer and would prefer not to buy from companies that labeled them as such.  The real question is, does this fall for any big Generation cohort?  Could both Gen X & Y feel the same way?  Should we stop advertising to age groups but rather the experiences that one would go through in their life?  Some agencies believe that age brings new mediums to advertise too but each age group is so segmented that one can’t advertise to just a Generation.  Others think it’s just a fluke.

Posted in Advertising - Generation Y | No Comments »

13. February 2008 by bryan.lonn.

It’s no surprise that Yahoo didn’t sell to Microsoft. The only benefit would have been to the board that was given the 44 billion dollars. As we all know in the search community that Google is the tyrant and everyone else falls way below. Putting MSN and Yahoo together would take years to integrate because their both on different systems. This would give Google more time to dominate and probably ruin both Microsoft and Yahoo in the process. Remember Time Warner joining AOL in the past? Sounded good at the time and the stockholders loved it until it just didn’t work and everything fell apart. Same situation but with different companies. If Microsoft wants to face Google they need to start thinking more on the freeware department and repositioning their company.

Posted in Advertising - Bad Idea | No Comments »