Dove’s “evolution” campaign.

Recently Dove has scored big praise for the $50,000 dollar ad “evolution.” The ad featured a regular female and showed the process of editing done before the final figure is revealed. The ad won numerous awards and was scene by more than 50 million people. Showing the process of how much editing is involved to create the perfect female, gave a real-life look into the industry. Fans now are using this piece to show how fictional ads are compared to reality. Gen Y cohorts are looking at this ad as a staple of past advertising works to more realistic pieces done for our time. Dove is truly leading the edge into defining women as they should be, women.

This entry was posted on 5. February 2008 at 21:10 and is filed under Advertising - Good Idea. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.