Will pilots soon stop and gut-feelings move-up with Television?

NBC’s CEO, Jeff Zucker, recently said that NBC will be stopping most pilots for fall quarter on.  The reason is because of the high cost to develop them ($10 million a piece) and the low turnover rate for a new season.  NBC points out to HBO and Showtime for their great shows that cost almost nothing compared to what Primetime spends.  “We need to have better writers and go with our gut-feelings more,” he voiced.  Well if thats true they need to start making shows more interactive in order to keep Gen Y glued.  Gut-feelings are crucial but NBC needs to make better decisions then copying other networks and bring back an anniversary season of Seinfeld.

This entry was posted on 4. February 2008 at 21:31 and is filed under Advertising - Generation Y. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.