Hershey’s Ice Breakers Pacs a bust?

What was Hershey’s thinking releasing a product that resembles Cocaine? Millions of dollars went into marketing this hilarious product even when law-enforcement and communities around America said, “It was a bad idea.” I feel like someone at Hershey’s loved the energy drink Cocaine and decided to go with a similar idea. Since the Cocaine energy drink failed and was pulled off store shelves, it was no surprise that this product was pulled too. Some of my Gen Y friends thought the idea was funny and brought vital issues to the table. For example the Drug issue in America and the problems that we still have with censorship over real issues. Unfortunately, since the product was already pulled most couldn’t even try it. Note to product makers: Don’t resemble illegal drugs, Americans can’t handle it.

This entry was posted on 4. February 2008 at 21:03 and is filed under Advertising - Bad Idea. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.