29. February 2008 by bryan.lonn.

Jared has been with Subway now for ten years.  He has outlasted four advertising agencies and seems to stick well with the unique selling point (USP) Subway offers.  The reason Jared has lasted so long is that he brings an easy to understand concept to a fast-food chain.  Subway has been predominately viewed as a healthy alternative.  Since Jared is so cute and loving he makes a great mascot to the healthiness of Subway.  Plus he brings realism to the answer to Americans Obesity problem.

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29. February 2008 by bryan.lonn.

The latest research doesn’t look good for TV. Nearly, 62% of advertisers believe that TV is less effective of an ad medium. Worse yet, two-thirds of the public believe TV ad spots just don’t sell like they used to. The answer to this problem is already being worked on. Eighty-seven percent of advertising agencies are moving to more digital tactics like: Internet and Blogging. The information is based on research done by the top ten ad agencies.

So what does this mean for television? Expect more pay cuts and possibly creativity becoming more Interactive with non-traditional tactics. Looks like the Internet is finally becoming the biggest medium.

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26. February 2008 by bryan.lonn.

The only category of magazines that went up in profit last year was celebrity gossip magazines.  The reason was primarily from Generation Y’s addiction to celebrity gossip and materialism media.  But my question is why?  You can get all the information for free online.  “But thats not the point,” states a regular celebrity gossip magazine reader.  “I love to read these magazines because they offer a great layout of the content I care about.  No website does that,” she continues.  Well if your interested in a media job you now know where to go.

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26. February 2008 by bryan.lonn.

I was quite surprised this Sunday with the 32 million turnout for the Oscars.  If the Oscars can’t pull in numbers with Jon Stewart as the host and nothing still on television then they might as well bag it.  Eighty years running does seem too long and even the Superbowl hasn’t been there for that long.  But going to the all time worst numbers in the the last few years is pretty upsetting, especially to Advertisers.  The worst year for the Oscars was in 2003 with only 33.04 million people watching.  So what went wrong?  It was heavily advertised, had a great host, but the Oscars didn’t add anything new.  Still predictable critic winners and boring speeches.  Bored the first hour and only Jon Stewart kept me awake.  Who cares about short animated films, let’s keep it simple Hollywood!  If the Oscars want to continue going then lets have the best MySpace/YouTube movie or the best Hollywood gossip blogs.  I know Oscars are intended to be classy but it’s not selling.

Information provided from: http://www.variety.com/VR1117981421.html 

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21. February 2008 by bryan.lonn.

This February the 24th at 5PM (PST), CBS will be offering the Oscars. It’s the biggest day in Primetime media since the Superbowl. Since the Superbowl broke records this year in viewership the Oscars is hoping to be a good year as well. Advertising spots are going for $1.8 million, which is up from $1.7 million last year. Since there is no competition against the Oscars and Jon Stewart is hosting I predict a great year for the awards. In fact I could see it in the top five best years for the Oscars thanks to the writers strike now being over. But Michael Moore is trying to build a bit more buzz this year by offering Fidel Castro as his guest of honor. Can he do it? My odds are 1 to 10 chance he could do it since we are looking at one man that is ailing.

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21. February 2008 by bryan.lonn.

I recently just finished reading this weeks e-mails from AAAA Smartbrief and one thing I found is that a number of companies are focusing on gut feelings over research.  This comes at no surprise because of the recent slowdown in the economy.  Many CEOs are starting to not trust expensive focus groups, surveys and other research means because there so costly.  If companies want to know if a product or service will work they need to look no further then their team.  If everyone is excited on a team about a new product then it’s a fair chance the customer base will be excited as well.  Even David Ogilvy (God Father of Advertising), agreed that the gut feeling outweighs what basic research says.

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20. February 2008 by bryan.lonn.

The days of commercials on primetime maybe a thing of the past.  Radio, Newspaper and Magazine ads will reduce in price, as more and more people folk to the Internet and other non-traditional mediums.  Thanks to a slow economy and Americans getting into worsen credit card debt we will in the coming months see Advertisers fight even harder for the last accounts left.  This years Advertising jobs will be harder to get as the industry cuts back by as high as 10% for some agencies.  The focus will be on cheaper means to advertise and may result in more expensive Entertainment because of the lessen ad dollar spending.  Gen Y prepare for one of the hardest times to get a job in American history.

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20. February 2008 by bryan.lonn.

This years Superbowl had something new.  Sands Research decided to research brainwaves on successfulness in ads for this years Superbowl.  What they found was that Coca Cola ’s Macys day parade ad and Bud Lights flying man ad had the highest rate in brainwave connection (activity).  The lowest was from the ad from The Office of National Drug Control Policy.  The ad featured a drug dealer mad about losing customers to prescription drugs.  Also the E-Trade baby and Tide Jabber stain had lower ratings in the brain scans.  What does this all mean?  More research will be coming from brain scanning as companies hold to research driven marketing but still we don’t understand the effectiveness.  Since the research was only done on a select group then we really have no idea how a larger group would respond to brain scanning.  “It’s a wait in progress,” states Sands Research.

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19. February 2008 by bryan.lonn.

Advertising Age recently asked Travelocity if their new slogan of getting you anywhere on time even works and the CEO didn’t even have an honest answer.  What about other companies like Toyota’s moving forward or Microsoft’s your potential our passion?  Most consumers especially Generation Y look at slogans as a joke.  They hardly ever even explain what the company is about and most of the time the slogan isn’t what sticks but the brand is.  So why are they used?  The slogans original intent was to remind consumers what a company does but statistically it doesn’t.  Most of the time companies don’t even live up to their slogan and inevitably it makes consumers mad and complain about a slogan more than anything else.  Can this be true and where are we headed with the lonely and isolated slogan?

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14. February 2008 by bryan.lonn.

I had to add this video because everyone knows it will bring in the most money from a movie this year. So without further debut the official Indiana Jones 4 trailer:

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