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Archive for January 2008Why not Advertise on Sports Gear? thanks HD!15. January 2008 by bryan.lonn.
Last Saturday a number of my friends and family got together to watch our loyal Seahawks beat those pesky Packers. But we ended up losing to the Green Bay Packers 42-20. Being loyal Washington fans we all were hurt, just a little. But the real fun that day was watching it on a 70 inch Plasma with the HD works (HDMI baby!). Stepping back a bit, I remember after an episode of Entourage Ari Gold tells his wife, “she cant be a soap-opera actress anymore because we’re in HD-land now and her wrinkles can be exposed.” I honestly think Mr. Gold is on to something. After seeing the game in HD you can even make out the name on the football by who produced it. I turned to a soccer game and can see all the writing on the soccer ball and even a baseball game to see the beauty of red lines in the while ball. Talking to my friends and family about Advertising on such a small piece of gear, they got frustrated because the brand would always be in their head after a game. Isn’t that the point of Advertising, to get brands stuck in us? Imagine Pepsi baseballs, Intel footballs and even Taco Bell golf clubs (Probably not the right market for fast food). But the brands and even colors would stick becasue our eye is always focused on the action of the game and the gear is right in the thick-of-it. So compaines better thank High Definition because it gives agencies a few more non-traditional tactics! Posted in Advertising - Good Idea | No Comments » Knight Rider will only drive more of Generation Y away from the Television medium.14. January 2008 by bryan.lonn.
In Advertising Age’s January 7, 2008 issue the cover story featured the new Knight Rider show debuting this February. Skeptical already about the show remake I read on to find something of hope for the potential flop. I was surprised that the chairman of NBC Entertainment didn’t even run a test screening to see if any markets would like the new show. Obviously he didn’t pay attention to the remake of Miami Vice film that became a flop. After doing some research I found out that Knight Rider has already had two remake series’s (Ex. Knight Rider 2000). Both with minimal audiences. I guess NBC is thinking if Michael Bay can turn Transformers from an old 80s show into a box office hit, they can at least turn the KITT car into the new Mustang Shelby GT500KR. Get real! Most of the Generation Y audience members I’ve been talking to think this new show is a joke. Some potential viewers are saying, “the only way I will watch the new Knight Rider is only if the writers strike keeps up and theres nothing else to watch.” The new hero (Silverman) is boring and the idea for the show was becoming unpopular by it’s third season with the original series. I just don’t see much hope for this new show and without doing a test market I think even NBC has their fingers crossed. Once stellar shows like Heroes and Lost continue I have a feeling Knight Rider will just fizzle out. Posted in Advertising - Bad Idea | No Comments » Search Advertising fact pack for 2007.12. January 2008 by admin.
Created and released by Advertising Age this packet covers all information related to Search Advertising. From ratings to top web content. Search Advertising Fact Pack 07 Posted in Advertising - Downloads | No Comments » Why a blog for Generation Y?12. January 2008 by admin.
Generation Y is one of the largest generations ever to wake on this planet. Their paired with n their book, Connecting to the Net.Generation: What Higher Education Professionals Need to Know About Today’s Students, Reynol Junco and Jeanna Mastrodicasa (2007) found that in a survey of 7,705 college students in the US:
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