Will the potential recession affect SuperBowl advertising?

Hyundai announced recently that it’s cutting their advertising budgets for the SuperBowl this year by half because of a potential U.S. recession.  Of course not all business believes a recession is due but speculation has been increasing.  I’ve always been a firm believer that the SuperBowl is great for bringing in new companies or brands.  As far as building repeated awareness, I feel that the SuperBowl doesn’t do this quite that well.  Most of us Gen Y focus are just board by commercials, we have lived with them all our whole lives.  We like to see the new movies, products, etc.  As far as building old brands they just don’t captivate us because we already know about the brand.  We choose not to go with your brand for a reason.  So maybe brands backing out of the SuperBowl especially old brands isn’t really a bad idea.  Maybe this recession thing might be onto something beyond it’s own entity.

This entry was posted on 27. January 2008 at 01:06 and is filed under Advertising - Good Idea. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.