Why magazine sales keep declining with Gen Y markets.

In the last few years magazines have started to have a decline with young consumers.  Publications thought the content was of issue and others thought the Internet was ruining this medium.  The fact is that Generation Y loves free content.  In fact they thrive on it.  Since the Internet was launched Gen Y has been there.  Helping to create social networks, video networks and news networks all offering free content without any hidden costs.  Obviously, the Chicago Tribune noticed this and launched a free newspaper for Chicago residents called the Red Eye.  If magazines want to prevail they need to start offering free subscriptions that are paid for by the Advertisers or Gen Y will just read about the information somewhere else for free.  Free content is a part of Gen Y and in research done by the Time Out magazine.  Their most popular magazine issues have been the free issues they distribute.  Quality of the magazine paper and the writing content aren’t to important to this market but free seems to be the selling point.

This entry was posted on 27. January 2008 at 06:22 and is filed under Advertising - Generation Y. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.