Why Apple gets Generation Y.

I know it’s old news by now but Apple has released the new Apple Air and is allowing rentals on iTunes.  Avid Apple fans probably don’t really care about these two new additions to the Apple family, but they really do matter.  Apple for the longest time was the toe-jam of the big kahuna Microsoft.  They almost went out of business and Microsoft started to have to feed them money in order to have at least some competition (Let’s not get Uncle Sam mad!).  In the last few years Apple has started to shift away from Macintosh and focus more on brands like: iPod, iTunes and iPhone.  A smart move for Apple to diversify some of their company.  Apple Air will offer the lightest laptop that is 802.11N capable.  What that means is that Apple has money on a new consumer that wants a light, internet friendly and beautiful computer.  Since Generation Y is almost 100% connected to the Internet and aspects like social networking are supposed to grow by 30% each year by this market.  I think Apple got it right to invest in the Apple Air.  Now if only the price could drop a little and then Generation Y would flock for one of these computers.  Apple understands that Generation Y is not only sophisticated but loves to bring creativity into what they buy.  Hints the idea behind the layout of the Apple Air.  Offering rental movies on iTunes may make both Netflix and Blockbuster mad but it again caters to the Gen Y movement towards the computer generation.  It’s competitors will soon need to watch out for little Apple because it’s starting to take root and knock out their competition.

This entry was posted on 24. January 2008 at 07:50 and is filed under Advertising - Generation Y. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.