24. January 2008 by bryan.lonn.

A campaign that engaged audiences by telling Burger King customers that the Whopper is no longer being served became a huge success this month.  IAGA research reported that the website had the highest numbers of recall advertising for any website thus far.  Why such a success because the website is using some of the new ways to advertise by engaging the audience and letting them be a part of the advertising.

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24. January 2008 by bryan.lonn.

Recently Newsweek has acquired a new Chairman that truly believes that most news articles of todays time are broken into just two categories: liberal and conservative. Is the United States really on the verge of moving to new outlets beyond these two? The new chairman of Newsweek thinks so, which may make Advertisers segment audiences even more so.

Today, Generation Y wants to be engaged and play a vital role in todays news. Hints why blogs and social-networking is doing so well. But how cheap are these new forums of communication? Some believe that all is true within a blog or social-network, which is not necessarily true. A lot of my Gen Y friends believe that the media, blogs and whatever else that builds communication is all a lie on ones biases. If that’s true then literally all forms of information is untrue. Can we really pull out the facts from ones truth in todays society? Most scholars think optimistic on this note but do see new forms of media challenging facts even more so. Could one day we as Americans be lied to by a catastrophic event, some say we already have.

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24. January 2008 by bryan.lonn.

I know it’s old news by now but Apple has released the new Apple Air and is allowing rentals on iTunes.  Avid Apple fans probably don’t really care about these two new additions to the Apple family, but they really do matter.  Apple for the longest time was the toe-jam of the big kahuna Microsoft.  They almost went out of business and Microsoft started to have to feed them money in order to have at least some competition (Let’s not get Uncle Sam mad!).  In the last few years Apple has started to shift away from Macintosh and focus more on brands like: iPod, iTunes and iPhone.  A smart move for Apple to diversify some of their company.  Apple Air will offer the lightest laptop that is 802.11N capable.  What that means is that Apple has money on a new consumer that wants a light, internet friendly and beautiful computer.  Since Generation Y is almost 100% connected to the Internet and aspects like social networking are supposed to grow by 30% each year by this market.  I think Apple got it right to invest in the Apple Air.  Now if only the price could drop a little and then Generation Y would flock for one of these computers.  Apple understands that Generation Y is not only sophisticated but loves to bring creativity into what they buy.  Hints the idea behind the layout of the Apple Air.  Offering rental movies on iTunes may make both Netflix and Blockbuster mad but it again caters to the Gen Y movement towards the computer generation.  It’s competitors will soon need to watch out for little Apple because it’s starting to take root and knock out their competition.

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