Bud Light spends 18M on this years Superbowl!!!

23. January 2008 by bryan.lonn.

This years SuperBowl has already a number of records.  One being for the high costs of advertising one brand.  Anheuser-Busch is spending 18 million to advertise one brand at the SuperBowl.  We all know how successful the SuperBowl is and how large the audience is for potential impressions.  But repetition of impressions for the same reach has been proven to fail.  Will advertising Bud Light 18 times this year at the SuperBowl really motivate consumers to go towards their brand?  I figure if you haven’t grabbed the attention of the consumer by the fourth try then the eighteenth will be unsuccessful as well.  Generation Y would tell you that 18 advertisements for Bud Light may make them go towards the competitor in annoyance of continuous advertising.  Could this stunt possibly cost Anheuser-Busch?  Will have to wait and see.

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