Wendy’s RED wig campaign a flop in sales. Did anyone think the red wig campaign was a good idea to begin with?

Saatchi & Saatchi developed what they thought was a solid and creative campaign for the Wendy’s company.  Their random samples showed that customers thought the campaign was funny but it never said it would drive sales.  Well after this weeks Advertising Age the statistics are in and the campaign was an utter failure to bring in new customers.  With disappointing sales last year for Wendy’s the $435 million dollar push for the RED wig campaign seems like a waste.  But who at the mega Advertising agency, Saatchi & Saatchi, thought it was a good idea to begin with?  With icons like the Green Bean Giant, Tony the Tiger and others, who can really connect to a man wearing an overly bright wig?

After interviewing a few of the customers at Wendy’s about the campaign most didn’t even know the campaign existed and worse yet if they did see the commercials the market tuned them out.  My reason is it just doesn’t cut through the clutter of todays life and the idea seems amateur at best.  Anyone with a basic camcorder could do one of their commercials and it just isn’t eye-popping enough for our markets.

This entry was posted on 18. January 2008 at 04:30 and is filed under Advertising - Bad Idea. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.