Knight Rider will only drive more of Generation Y away from the Television medium.

In Advertising Age’s January 7, 2008 issue the cover story featured the new Knight Rider show debuting this February. Skeptical already about the show remake I read on to find something of hope for the potential flop. I was surprised that the chairman of NBC Entertainment didn’t even run a test screening to see if any markets would like the new show. Obviously he didn’t pay attention to the remake of Miami Vice film that became a flop. After doing some research I found out that Knight Rider has already had two remake series’s (Ex. Knight Rider 2000). Both with minimal audiences. I guess NBC is thinking if Michael Bay can turn Transformers from an old 80s show into a box office hit, they can at least turn the KITT car into the new Mustang Shelby GT500KR. Get real! Most of the Generation Y audience members I’ve been talking to think this new show is a joke. Some potential viewers are saying, “the only way I will watch the new Knight Rider is only if the writers strike keeps up and theres nothing else to watch.” The new hero (Silverman) is boring and the idea for the show was becoming unpopular by it’s third season with the original series. I just don’t see much hope for this new show and without doing a test market I think even NBC has their fingers crossed. Once stellar shows like Heroes and Lost continue I have a feeling Knight Rider will just fizzle out.

This entry was posted on 14. January 2008 at 10:35 and is filed under Advertising - Bad Idea. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.