Why a blog for Generation Y?
Generation Y is one of the largest generations ever to wake on this planet. Their paired with
n their book, Connecting to the Net.Generation: What Higher Education Professionals Need to Know About Today’s Students, Reynol Junco and Jeanna Mastrodicasa (2007) found that in a survey of 7,705 college students in the US:
- 97% own a computer
- 94% own a cell phone
- 76% use Instant Messaging.
- 15% of IM users are logged on 24 hours a day/7 days a week
- 34% use websites as their primary source of news
- 28% own a blog and 44% read blogs
- 49% download music using peer-to-peer file sharing
- 75% of college students have a Facebook account
- 60% own some type of portable music and/or video device such as an iPod.
This entry was posted on 12. January 2008 at 07:31 and is filed under Advertising - Generation Y. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.