12. January 2008 by admin.

Created and released by Advertising Age this packet covers all information related to Search Advertising. From ratings to top web content.

Search Advertising Fact Pack 07

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12. January 2008 by admin.

Generation Y is one of the largest generations ever to wake on this planet. Their paired with

n their book, Connecting to the Net.Generation: What Higher Education Professionals Need to Know About Today’s Students, Reynol Junco and Jeanna Mastrodicasa (2007) found that in a survey of 7,705 college students in the US:

• 97% own a computer
• 94% own a cell phone
• 76% use Instant Messaging.
• 15% of IM users are logged on 24 hours a day/7 days a week
• 34% use websites as their primary source of news
• 28% own a blog and 44% read blogs
• 49% download music using peer-to-peer file sharing
• 75% of college students have a Facebook account
• 60% own some type of portable music and/or video device such as an iPod.

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