|
Info You are currently browsing the Generation Y reviewing Gen Y Advertising weblog archives for January, 2008. Categories
Latest Postings
Archives
|
Archive for January 2008Will social-networking destroy Scientology?31. January 2008 by bryan.lonn.
You may have already read about the hacker group, Anonymous. Their claim is that they can take down the epic religion of Scientology. A few days ago they uploaded a movie on YouTube that raised over a million hits in just a few days. Posted in Advertising - Generation Y | 1 Comment » Why magazine sales keep declining with Gen Y markets.27. January 2008 by bryan.lonn.
In the last few years magazines have started to have a decline with young consumers. Publications thought the content was of issue and others thought the Internet was ruining this medium. The fact is that Generation Y loves free content. In fact they thrive on it. Since the Internet was launched Gen Y has been there. Helping to create social networks, video networks and news networks all offering free content without any hidden costs. Obviously, the Chicago Tribune noticed this and launched a free newspaper for Chicago residents called the Red Eye. If magazines want to prevail they need to start offering free subscriptions that are paid for by the Advertisers or Gen Y will just read about the information somewhere else for free. Free content is a part of Gen Y and in research done by the Time Out magazine. Their most popular magazine issues have been the free issues they distribute. Quality of the magazine paper and the writing content aren’t to important to this market but free seems to be the selling point. Posted in Advertising - Generation Y | No Comments » ELFyourself.com explodes in ratings.27. January 2008 by bryan.lonn.
Elfyourself.com is a wonderful site that lets you put your face on a dancing elf. In fact you can add the entire families faces to the elves for simple entertainment purposes. The website launched in 2006 and has expanded drastically this past year. Over 123 million digital elves we’re created and became the 55th most trafficked website this December. 1 in every 10 Americans had gone to the website that promoted a toy company in New York. This site cost less than any commercial on television and created a larger impact. Now, if only you could implant these elves into your Myspace or Facebook and then the impact would grow. How’s that for empowering consumers! Posted in Advertising - Good Idea | No Comments » Will the potential recession affect SuperBowl advertising?27. January 2008 by bryan.lonn.
Hyundai announced recently that it’s cutting their advertising budgets for the SuperBowl this year by half because of a potential U.S. recession. Of course not all business believes a recession is due but speculation has been increasing. I’ve always been a firm believer that the SuperBowl is great for bringing in new companies or brands. As far as building repeated awareness, I feel that the SuperBowl doesn’t do this quite that well. Most of us Gen Y focus are just board by commercials, we have lived with them all our whole lives. We like to see the new movies, products, etc. As far as building old brands they just don’t captivate us because we already know about the brand. We choose not to go with your brand for a reason. So maybe brands backing out of the SuperBowl especially old brands isn’t really a bad idea. Maybe this recession thing might be onto something beyond it’s own entity. Posted in Advertising - Good Idea | No Comments » WHOPPERFREAKOUT.com campaign a SUCCESS!24. January 2008 by bryan.lonn.
A campaign that engaged audiences by telling Burger King customers that the Whopper is no longer being served became a huge success this month. IAGA research reported that the website had the highest numbers of recall advertising for any website thus far. Why such a success because the website is using some of the new ways to advertise by engaging the audience and letting them be a part of the advertising. Posted in Advertising - Good Idea | No Comments » Talk is cheap!24. January 2008 by bryan.lonn.
Recently Newsweek has acquired a new Chairman that truly believes that most news articles of todays time are broken into just two categories: liberal and conservative. Is the United States really on the verge of moving to new outlets beyond these two? The new chairman of Newsweek thinks so, which may make Advertisers segment audiences even more so. Today, Generation Y wants to be engaged and play a vital role in todays news. Hints why blogs and social-networking is doing so well. But how cheap are these new forums of communication? Some believe that all is true within a blog or social-network, which is not necessarily true. A lot of my Gen Y friends believe that the media, blogs and whatever else that builds communication is all a lie on ones biases. If that’s true then literally all forms of information is untrue. Can we really pull out the facts from ones truth in todays society? Most scholars think optimistic on this note but do see new forms of media challenging facts even more so. Could one day we as Americans be lied to by a catastrophic event, some say we already have. Posted in Advertising - Generation Y | No Comments » Why Apple gets Generation Y.24. January 2008 by bryan.lonn.
I know it’s old news by now but Apple has released the new Apple Air and is allowing rentals on iTunes. Avid Apple fans probably don’t really care about these two new additions to the Apple family, but they really do matter. Apple for the longest time was the toe-jam of the big kahuna Microsoft. They almost went out of business and Microsoft started to have to feed them money in order to have at least some competition (Let’s not get Uncle Sam mad!). In the last few years Apple has started to shift away from Macintosh and focus more on brands like: iPod, iTunes and iPhone. A smart move for Apple to diversify some of their company. Apple Air will offer the lightest laptop that is 802.11N capable. What that means is that Apple has money on a new consumer that wants a light, internet friendly and beautiful computer. Since Generation Y is almost 100% connected to the Internet and aspects like social networking are supposed to grow by 30% each year by this market. I think Apple got it right to invest in the Apple Air. Now if only the price could drop a little and then Generation Y would flock for one of these computers. Apple understands that Generation Y is not only sophisticated but loves to bring creativity into what they buy. Hints the idea behind the layout of the Apple Air. Offering rental movies on iTunes may make both Netflix and Blockbuster mad but it again caters to the Gen Y movement towards the computer generation. It’s competitors will soon need to watch out for little Apple because it’s starting to take root and knock out their competition. Posted in Advertising - Generation Y | No Comments » Bud Light spends 18M on this years Superbowl!!!23. January 2008 by bryan.lonn.
This years SuperBowl has already a number of records. One being for the high costs of advertising one brand. Anheuser-Busch is spending 18 million to advertise one brand at the SuperBowl. We all know how successful the SuperBowl is and how large the audience is for potential impressions. But repetition of impressions for the same reach has been proven to fail. Will advertising Bud Light 18 times this year at the SuperBowl really motivate consumers to go towards their brand? I figure if you haven’t grabbed the attention of the consumer by the fourth try then the eighteenth will be unsuccessful as well. Generation Y would tell you that 18 advertisements for Bud Light may make them go towards the competitor in annoyance of continuous advertising. Could this stunt possibly cost Anheuser-Busch? Will have to wait and see. Posted in Advertising - Bad Idea | No Comments » Mixing in Advertisements…21. January 2008 by bryan.lonn.
For the last few months I have been learning how to be a DJ (Disc Jockey). Better than just a DJ that knows good music. I’m talking mixing in tracks, matching songs and of course learning the BPMs. It’s been both a stress relief and an annoyance at the same time. DJing is kind of like golf, you have your good days and your bad, know matter how educated and experienced you are. Well after going to a progressive club in Chicago called Vision I noticed that a number of advertisements light up not just the dance floor but the surroundings of the club. Some ads showcase the new alcoholic drink and others endorse renting companies and so on. But what about advertisements lighting up the main reason customers go to Vision, the great music! After learning the trades of DJing I have come to believe that even DJs can get bought by the MAN. But why not the MAN throwing in a few comments in the music. Since the DJ is mixing the music why not pay for him to throw in a few words for the sponsors. Or better yet have a brand become the focal point of the song. Burger King did it with video games and the King on the XBOX 360. Why not have a DJ be endorsed by Wal-Mart and throw in a quick beat that suggests to, “Shop at Wal-Mart?” Since customers come for the music it only makes since to focus the advertising on the music. Posted in Advertising - Good Idea | No Comments » Wendy’s RED wig campaign a flop in sales. Did anyone think the red wig campaign was a good idea to begin with?18. January 2008 by bryan.lonn.
Saatchi & Saatchi developed what they thought was a solid and creative campaign for the Wendy’s company. Their random samples showed that customers thought the campaign was funny but it never said it would drive sales. Well after this weeks Advertising Age the statistics are in and the campaign was an utter failure to bring in new customers. With disappointing sales last year for Wendy’s the $435 million dollar push for the RED wig campaign seems like a waste. But who at the mega Advertising agency, Saatchi & Saatchi, thought it was a good idea to begin with? With icons like the Green Bean Giant, Tony the Tiger and others, who can really connect to a man wearing an overly bright wig? After interviewing a few of the customers at Wendy’s about the campaign most didn’t even know the campaign existed and worse yet if they did see the commercials the market tuned them out. My reason is it just doesn’t cut through the clutter of todays life and the idea seems amateur at best. Anyone with a basic camcorder could do one of their commercials and it just isn’t eye-popping enough for our markets. Posted in Advertising - Bad Idea | No Comments » |